Topic: Promoting the fast food business for increasing brand awareness and driving more foot traffic and online orders.

Target Audience:

1. Primary:

• Young adults, 18-35, FOODIES and active on social media.

• College students and young professionals looking for quick & affordable meals.

• Local residents within a 5-10 km radius.

2. Secondary:

• Families looking for budget-friendly dining.

• Workers seeking quick lunch options.

Competition:

1. Nearby fast food chains (e.g., McDonald's, KFC).
2. Local cafes and food stalls.
3. Food delivery apps offering a wide variety of options.

Goals of Campaign:

1. Increase brand awareness.
2. Increase in foot traffic and online orders.
3. Build a strong online community.
4. Promote new menu items and seasonal offers to boost sales.

Social Media Platforms:

1. Instagram
2. Facebook